Design by committee

“a camel is a horse designed by a committee”

Let’s talk about involving everyone in design decisions. While getting input is valuable, too many cooks can spoil the broth. Imagine we’re designing a new login screen for the app. In a “design by committee” scenario, everyone throws in ideas. One person wants a bright splash screen, another prefers a minimalist approach. We end up with a Frankenstein of an interface – confusing and unappealing.

Here’s why design by committee backfires:

  • Too many cooks: With too many voices, it’s hard to make clear decisions or prioritize features. Everyone feels unheard, leading to frustration.
  • Focus on opinions, not data: Personal preferences take center stage over user research and data. We might miss the target audience’s actual needs.
  • Slow decision-making: Reaching consensus with a large group can be like pulling teeth. This slows down the design process and hinders agility.
Photo by Casey Allen on Unsplash

So, what can we do instead? Agile thrives on collaboration, but with a twist. Let’s involve users through surveys and usability testing. We can also leverage the expertise of a design team to create a few strong options. Then, as a team, we can discuss these data-driven options and make informed decisions together. This fosters a healthy balance between user needs, design expertise, and team collaboration, leading to a user-friendly and successful product.

Link:

https://en.wikipedia.org/wiki/Design_by_committee