Imagine navigating a dense fog in a complex market – that’s what it’s like for a team or company without a “True North.” This guiding principle, encompassing your core purpose and values, acts as a compass in uncertain times. Here’s why it’s crucial:
- Clarity in Chaos: A True North cuts through market complexities. It defines your “why” (see Simon Sineks “start with why”) – the deeper reason for your existence. This clarity helps prioritize decisions, even when faced with a sea of options.
- Alignment and Focus: When everyone in your team understands the True North, it fosters alignment. Individual efforts pull in the same direction, preventing wasted energy and scattered focus.
- Resilience in the Face of Change: Complex markets are dynamic. A True North acts as an anchor, reminding your team of the core values that guide them through unexpected challenges or market shifts.
- Motivation and Inspiration: A compelling True North can ignite a fire within your team. It connects individual work to a larger purpose, fostering a sense of ownership and a drive to achieve something meaningful.
A real true north is way more than the big writing over the entrance door. In my experience, a useful true north is used now and again in a team or company in discussions or decision making process as a helpful input.
Albrecht Günther 