If you feel that your thoughts keep spinning around one topic or problem, you might want to try this simple technique: Left-Hand Column Writing is a creative tool aimed at enhancing divergent thinking and generating fresh ideas. The process involves creating two columns: in the left, you write down a problem statement or topic, while in the right, you jot down any thoughts or associations without filtering.
This technique is rooted in the principles of divergent thinking, encouraging free-flowing expression to bypass the inner critic and spark creativity. By separating idea generation from evaluation, Left-Hand Column Writing fosters a safe space for exploration, often leading to breakthrough insights.
Moreover, it promotes associative reasoning, allowing unexpected connections to emerge and offering new perspectives on problems. This nonlinear approach can lead to novel solutions that may not surface through conventional brainstorming methods.
For example, in marketing campaign brainstorming, listing target demographics and marketing channels in the left column while freely exploring associated thoughts in the right can yield unique insights and creative concepts.
I think Left-Hand Column Writing is a valuable tool for stimulating creativity and innovation. By embracing this technique, individuals and teams can unlock their creative potential and approach problem-solving with fresh perspectives.
Sources:
- “Creative Techniques for Brainstorming: Left-Hand Column Writing.” The Creative Edge, http://www.creativeedgeinc.com/brainstorming-techniques/left-hand-column-writing.
- Sawyer, R. Keith. “Explaining Creativity: The Science of Human Innovation.” Oxford University Press, 2012.
- Osborn, Alex F. “Applied Imagination: Principles and Procedures of Creative Problem-Solving.” Charles Scribner’s Sons, 1953.
Albrecht Günther 