BANT

As a project manager, you seek to be contact with the BANT persons. BANT is an acronym for Budget, Authority, Need and Timing. Beside the success of the project itself, you need to tell this to the important decision makers in your environment.

BANT people have the Budget to make a purchase, the Authority to make decisions, a genuine Need for the product or service, and a clear Timeline for when they plan to start or continue a project. Identifying BANT persons helps sales and project teams focus their efforts on prospects who are more likely to convert, ensuring a more efficient and effective sales process. By targeting these qualified leads, organizations can improve their sales outcomes and build stronger customer relationships.